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Identifying your USP

Identifying your USP
13 days ago by Jacqui Barnes

Now is the perfect time to relook at what your Unique Selling Proposition (USP) is to understand what sets your business apart from others and what makes your customers return to use your services again and again.

Without a USP it is like your business has lost its rudder off its ship.

So how do you establish your USP?

Follow these 6 simple steps:

Step 1: Brainstorm Ideas
When creating a USP, it should be a team effort. Get your whole team involved and come together and collect ideas. For example, ask what separates your business from you competitors.

Step 2: Identify your who your customer is.
Understand your customers when promoting your services. Know and understand who your target market is and ensure your brand message is connecting with them.

Step 3: Study your competitors.
Before you work out what makes your services unique, do your research. Create a list of direct competitors and do an in-depth study on them. How are your competitors promoting their services? Look at their social media platforms, websites, and other marketing materials. Get a clear picture of all your competitors services, strengths and weaknesses.

Step 4: Identify your strengths.
What are your strengths? What makes your services better than others?

What makes your service stand out? Is it your pricing? Do you make it easy for your customer to use your service?

Step 5: Identify your weaknesses.
Never skip this step, it is crucial. Identifying your weaknesses and being aware of them means you can come up with ways to overcome them. Discover what needs to be improved.

Step 6: What makes you unique.
How do you stand out in your market? With the information you have collected from the previous steps, think about what makes your brand recognisable. This is also where you can consider if there are any gaps in the market you are servicing – is there an additional service you could be offering given the current climate that could target your customer’s needs?