Product Marketing Manager

Our client is a leading Prop-Tech business that has a large international footprint and is looking to grow their Australian team. After a recent acquisition the business has continued to go from strength to strength and they are now looking for a Senior Product Marketing Manager to ensure they maintain their number 1 spot across the Australian marketplace. With a strong history of innovation in the property market, they understand the importance of staying ahead of the competition and having the agility to meet consumer in the fast paced and constantly evolving digital space.
 

Leading the ANZ regional product marketing efforts and having global product marketing responsibility across their 3 leading categories, you are central to the success of the marketing strategy.
Reporting into the Global Marketing Director your primary responsibilities will include:

• Define product and platform value propositions, key benefits and target audience based on market and competitive analysis
• Drive messaging strategy through marketing assets, website, content, sales collateral, and prospect and customer interactions (e.g. sales meetings, demos, trials)
• Be plugged in to wider tech industry and property industry trends in order to gather competitive and market intelligence and implement findings into future development and marketing strategies
• Product launches and roadmap input 
• Content marketing for Sales and CS, PR and Thought leadership

• Build brand awareness in the company, to customers and to prospects & drive sales leads and prospect engagement

 
To secure this position will have
 

• Tertiary qualifications in Marketing, Computer Science or Business Administration
• You will have a minimum of 6 years product marketing experience ideally in a B2Benterprise company or CRM marketing

• Engagement with sales, channel partners and customers to collect feedback and requirements
• Successful execution of product launches and campaigns, including defining plans, producing deliverables, coordinating resources, and measuring result

• Demonstrated ability to understand technical concepts, data analytics and market needs and translate into effective value-based customer-centric messages for both business and technical audiences
• Excellent collaboration skills to develop product positioning, product collateral, presentations, white papers, and other sales and marketing materials
• Strong presentation & writing skills are a must, coupled with a can-do solutions focussed attitude

 

 
You will be part of a high performing marketing team that is based both here and overseas. With offices based in central Sydney and flexible working condition, you will be offered a salary commensurate to your experience and the role. Your experience and knowledge across the property & real estate industry is a must and will see you make this job your own. If you are looking to secure your new start for 2022 then this is an opportunity not to be missed.
 
Please apply to Bronwyn from Resolver via the link with your current CV and cover letter. If you would like to discuss this opportunity further, please contact Bronwyn on 0424 997 758