Why Counteroffers Almost Never Work (Especially in Real Estate)

28 October 2025 Virginia Brookes

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When a top property manager or agent hands in their resignation, it often sends shockwaves through the office. Panic sets in, and suddenly a counteroffer appears — a pay rise, a new title, or a few reassuring promises that “things will change.”

But here’s the truth that 18 years in real estate recruitment has shown time and again:

Most people who accept a counteroffer end up leaving within three to six months.

Why? Because a pay rise might soothe the sting for a moment, but it doesn’t fix the reason you wanted to leave in the first place.

Burnout, lack of support, poor leadership, and limited growth opportunities don’t vanish just because there’s more money in your account. Once you’ve resigned, something shifts — trust changes, the dynamic changes, and both sides start seeing each other differently.

Time and again, I’ve had property managers and agents come back to me weeks or months later saying, “I should’ve trusted my gut.”

So before saying “yes” to that counteroffer, ask yourself:

  • Will this truly fix what made me want to leave?

  • Or am I just taking the easier path?

Because the reality is, when you’ve outgrown a workplace, no amount of money can make you feel fulfilled again. The best opportunities come when you back yourself and take that next step forward.